The Shoe Game’s favorite company would have to
be Nike. Nike was founded in 1962, by Bill Bowerman and
Phil Knight originally started as Blue Ribbon Sports. It
wasn’t until 1972, when they decided to call their
upcoming company "Nike", which was named after the winged
Greek goddess of victory. After reading that you would
think Nike’s logo would be a wing, but instead Nike went
with the "Swoosh". The "Swoosh" is well known all around
the globe, and it was designed in 1971, by Carolyn
Davidson for ONLY $35.00. Not only can Nike be spotted by
the "Swoosh" logo it’s well known "Just Do It" slogan
makes Nike stand out like no other company.
It took a while for Nike to establish the great
name they have today, and in the early 80's many people
complained about how Nikes were not made in the United
States (US). People were mad at the fact Nike shoes were
made in Vietnam, China, and Indonesia where the people
are paid in low wages and treated poorly. This led to a
major conflict with Nike products leading to boycotts.
Although, this was a major issue to some people it didn’t
stop Nike from handling business.
The major turning point for Nike was when the
world’s greatest basketball player came to the company in
1985. Michael Jordan changed the game and it took Nike to
another level with the popular "Air Jordan" shoe along
with the apparel. Nike may never admit to this, but Mike
is greatly responsible for their success today. Without
Mike Nike probably would still be trying to get to the
top, but "Thank God" for Michael Jordan.
Later on down the line Nike teamed up with more
famous athletes like Bo Jackson, Andre Agassi, Charles
Barkley, Deion Sanders, Ken Griffey, Scottie Pippen,
Penny Hardaway, Jason Kidd, Barry Sanders, and many
more.
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